With the University of Memphis enjoying unprecedented football success in the midst of a prolonged dry spell for its traditionally strong Men’s basketball program, the question has inevitably been asked:
Is Memphis now a football school?
The typical response, of course, is to deflect the question.
The typical response is to suggest that, like Florida, Wisconsin or Louisville; Memphis will find a way to achieve and sustain success in both football and men’s basketball.
Unfortunately, the evidence strongly suggests that’s unrealistic.
First, let’s define sustained success.
Let’s stipulate that a typical Memphis fan’s expectation is that Memphis should both qualify for the NCAA tournament and participate in a Bowl game every 4 out of 5 years.
There are 41 Bowl games (82 spots) and only 128 teams, so most fans rightly realize that qualifying for a Bowl isn’t that hard.
And there are now 68 teams selected annually for the NCAA tournament. Memphis fans have always expected to at least qualify for the Big Dance.
So, again, let’s use 80% (4 out of 5 years) in each / both sport as a measuring stick.
Would it surprise you to learn that virtually no other school at Memphis’ resource level succeeds at that rate in both major sports?
Point of fact: Of the 23 schools at Memphis’ approximate revenue level, only one has qualified for the NCAA tournaments in at least 4 of the previous 5 seasons. Furthermore, that school (Cincinnati) emerged from a BCS league (BIG EAST) and thus had a built in revenue advantage.
Consider the following:
- Memphis competes in just one of two conferences (AAC / MWC) who attempt to field both high level men’s basketball programs and football programs despite the lack of a lucrative television contract.
- The average athletic department annual revenue in the AAC / MWC is approximately $43m. Both leagues have relativity minor TV payouts.
- The AAC / MWC revenue figures compare favorably to true mid-major and single NCAA tournament bid conferences like the MAC ($30m), but pale in comparison to so called “power” leagues.
- In the SEC, the average revenue per athletic department is over $100m annually.
- Having less than half the money of its wealthy major conference peers has consequences beyond not being able to retain coaches, build new facilities, pay for chartered planes, etc.
- It also means dedicating less resources to marketing both basketball and football. It means less resources for recruiting high school athletes for both sports. It means less resources for compliance advisers to process high school transcripts for prospects for both sports.
The list goes on.
Indeed, the evidence indicates that schools at Memphis’ level essentially have to choose between men’s basketball and football when it comes to resource allocation.
Most, for obvious reasons, choose football.
Football success, it is rightly imagined, will lead to better conference and TV / media alternatives which will then lead to higher revenue which will then be used to enhance the entire athletic department.
In the meantime, however, basketball clearly suffers.
Of the 23 schools in the AAC / MWC, a startling 14 have earned zero or one NCAA tournament bid(s) over the past 5 seasons.
Houston, USF, UCF, Tulane, East Carolina, Air Force, San Jose State, Utah State, Colorado State, Hawaii, Nevada, UNLV, Wyoming, Fresno State.
Memphis’ college basketball neighborhood is basically a wasteland of woebegone programs.
Other than Cincinnati, only one other school of the 23 has more than 2 NCAA tournament appearances over that period of time.
San Diego State.
The Aztecs have been to 3 of the past 5 NCAA tournaments and qualified for Bowl Games each of the past 5 years.
San Diego State?!?!
Memphis fans like to be mentioned alongside Tennessee, Louisville, Ole Miss and Kansas.
Not San Diego State for crying out loud.
But the evidence suggests Memphians all need to get a better grip on the current landscape.
Not a single peer (AAC / MWC) institution outside of Cincinnati has hit the aforementioned 80% (4 out of 5) success rate in both sports over the past 5 seasons.
I talked to a high level administrator in the PAC 12 who formerly worked at an AAC school. He confirmed the difficulty of trying to win in both sports outside the major conferences:
“It’s very hard. How many non Power 5’s have a top 30 men’s basketball program and football program? There’s less money in all aspects and usually a smaller donor base. Less TV money. It effects academics, athletic training, etc.”
So the bottom line is this: if you’re the kind of fan who thinks Memphis should qualify for the NCAA tournament roughly 4 out of every 5 years then you’re asking them to be better than 21 of their 22 true peers.
That’s a 95% mark.
If you want them to go to 4 bowls every 5 years, you’re asking them to be better than 15 of those same 22 true peers.
If you’re asking them to do both, there’s literally zero precedent for it.
The Immediate and Long Term Future
Memphis’ conference commissioner Mike Aresco isn’t sitting still. Recognizing that the basketball product has suffered, the AAC is trying to improve its hoops reputation in the hopes of making it easier for league schools to qualify for the NCAA tournament. Towards that end, Wichita State is joining the league for the 2017-18 season.
Soon, Aresco will go to go to work on the TV / revenue situation. As a former TV executive, there’s some indication that Aresco is positioning the AAC to be the first league to take advantage of non traditional digital platforms such as Amazon.
I’m skeptical, however, that there are windfalls to be had in the current configuration. Instead of catching up to the so called “Power” conferences, the AAC may have to struggle along and be creative until the currently wealthy schools come back to the pack.
Indeed, the latest round of lucrative TV deals for conferences like the Big XII and ACC may ultimately represent the beginning of the end of an era. If you thought the last round of conference realignment was crazy, the next decade may be even less stable.
ESPN is hemorrhaging revenue and laying off large swaths of its staff in part because millennials don’t buy cable. How much longer will schools like Kansas State, Iowa State, Texas Tech, etc. receive the equivalent of college athletics welfare checks? I’d be shocked if the college landscape doesn’t drastically shift again within a decade.
Of course, all this may come to a head much sooner.
In the meantime, Memphis fans might want to embrace the idea of being a football school and enjoy whatever success, modest or otherwise, comes along as a result of Tubby Smith’s efforts with the men’s basketball program.